How Businesses Can Benefit From Social Networking

For all the talk of businesses embracing Web 2.0 and social software tools, most companies are still at the very early stages of adoption, says Jonathan Yarmis, an analyst at AMR Research who focuses on emerging technologies. In his latest research note on companies taking their first step into social media, he says that companies must avoid the "Kumbaya Zone" - the place where social media is ultimately a time-waster and has little business value.

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